Go Daddy is going to promote .Co domain at 2012 Super Bowl. They have announced that one of its two commercials during the Super Bowl will feature .Co domain. So the .Co domain, which is rising in popularity, is going to get heavy exposure at the Super Bowl for a second year.

After presenting two ads at the 2011 Super Bowl, the hits on Go Daddy website rose to record levels within minutes. The .Co commercial sparked a record jump in domain registrations for the company — 466% within 15 minutes.

Go Daddy Girls Danica Patrick and Jillian Michaels will return for this year’s commercials. Censors at NBC’s Standards and Practices division have approved two half minute commercials for Go Daddy that promote the .CO.